STRATEGY
CAMPAIGN STRATEGY
CREATIVE MARKETING & BRAND STRATEGY
From SOCIAL MEDIA campaigns to MARKETING EVENT PLANNING, Victoria loves to innovate, plan and create fresh concepts into visually stimulating and audience-encapsulating campaigns.
MAUVEROOTS
Bespoke Floral Design
Valentine’s 2023 - Consultant for fast growing local business, Mauveroots’ social media and brand marketing strategy.
Developing and introducing innovative brand strategy and client engagement tactics to shift Mauveroots growth business to reach new heights.
coming soon
Happy Hair with Sephora
SEPHORA X Amika
August 2020 - Sephora Instagram partnership centered around Amika’s Dry Shampoo.
We all have those lazy to busy mornings and dry shampoo can be a game changer. Sleep in without the stress of looking totally refreshed.
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#SephoraSkinWins
SEPHORA X Tatcha
June 2020 - Sephora Instagram partnership in reviewing Tatcha’s Brightening Serum.
Letting the results show for itself through a classic before and after with a twist.
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KAI PAPER PRESS
Custom Stationary & Handcrafted Invitations
June 2020-21 - Social media and marketing strategy development for a start-up small business launching in 2022.
Building a strong brand around the San Francisco community, guerrilla marketing, and social media engagement with a personal, hospitable touch.
coming soon
Happy Hair with Sephora
SEPHORA X Kerastase
August 2020 - Sephora Instagram partnership featuring Kerastase’s Initialiste Serum.
Self-care is essential during these times. Come with me as we treat ourselves in a luxe experience as we relax, take a deep breath and a float into a safe space of tranquility.
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SFSU Runway Show: DIVERGE
May 2018 - As the lead Producer and Digital Media and Print Designer for San Francisco State University’s (SFSU) annual senior spring runway show: DIVERGE, I took on the responsibilities of project management, publicity, and web/graphic design. Embracing sustainability, diversity and accessibility, see how the runway show diverges from fashion industry stereotypes.
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Sephora Holiday Haul
SEPHORA X Holiday Collection
December 2020 - Sephora Instagram partnership celebrating the winter festivities. Grab a cup of cocoa and see storyboards come to life.
The ultimate gift guide shopping this holiday. No matter the budget big or small, your loved ones deserve something special.
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Clean Routine with SC
Sephora Collection Clean Skincare
September 2020 - Sephora Instagram partnership dedicated to Sephora’s skincare collection.
Say bye-bye to “mask-ne” and come with me as we calm our skin into coconut paradise.