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about

 

VYL

BEHIND THE CREATIVE WORK

 

Victoria Y. Lo is a Senior at San Francisco State University, studying Fashion Merchandising and Marketing. She has a love and deep appreciation for the arts. Even before she could write, she communicated through the visual imagery of drawing and painting. She danced for 10 years, played piano for 5 years, grew an adoration for culinary and food, but seriously found her passion for the creative boundless platform of fashion in high school.

She has been freelancing as a wardrobe stylist, makeup artist, producer, and creative director for editorial productions the past 6 years. She recently in 2017, she experienced the world of screen film production. Her love for the art community continues to expand. After graduation, she hopes to find a position in creative marketing for a company who values sustainability and authenticity, where she can express her zeal for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. 

 
"Integrity never has to be sacrificed. You just need to be more creative and innovative than the rest."
 
 VICTORIA YAO-HUA LO  PROFILE:  Victoria Y. Lo is interested in brand advertisement, Pubic Relations, graphic design, and editorial photoshoot production. I have a passion for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. As I continue my growth, I aspire to work in fashion publications or creative brand advertisement as a Creative Director.

VICTORIA YAO-HUA LO

PROFILE:

Victoria Y. Lo is interested in brand advertisement, Pubic Relations, graphic design, and editorial photoshoot production. I have a passion for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. As I continue my growth, I aspire to work in fashion publications or creative brand advertisement as a Creative Director.


 

EDUCATION:

San Francisco State University (SFSU)

Fashion Merchandising with a Minor in Marketing (2014-Present)

EXPERTISE

  • Apparel and Beauty Styling
  • Graphic Design
  • Brand Advertising
  • Photoshoot Production

LANGUAGE:

100% Fluent in English (Native Language)

Additional SKILLS:

TECHNOLOGY

  • Adobe CC Software (InDesign, Photoshop, Illustrator, Premiere Pro, Muse, Bridge, Acrobat)
  • Microsoft Office (Excel, PowerPoint, Word, etc.)
  • Google Apps & Tools (Gmail, GoogleDrive, Google Analytics, YouTube, etc.)
  • SPSS Statistics Software

    

 

60% Fluent in Mandarin Chinese
 

 

EXPERIENCE:

PRESENT| FREELANCE WARDROBE STYLIST&MUA Working on film production sets as the Head of Art Department, Wardrobe Stylist, and Head of Hair and Makeup.

Recent productions:

 Director of Hair and Makeup:

  • Shades of Red (Campus Movie Fest Silver Tripod Winner- Performance, Jury Award, Elphenworks Submission; 2017)

  •  Into the Night (Camacho Thesis Film 2017; coming soon)

  •  Land of Opportunity (Almanza Thesis Film 2017; coming soon)

Wardrobe and Beauty Stylist: Nirvana (Vong Thesis Film 2018; coming soon)

Director of Art: Charcoal (Soon King Yaw Thesis Film 2017; Coming soon), which consisted of set design, wardrobe, and overlooking beauty. 

PRESENT| Style Advisor (Aritzia) Currently a Style Advisor at Aritzia's San Francisco flagship store. Job responsibilities consist of clientele styling, team and personal selling, customer relations, visual merchandising, cash wrap, and consistent practice of product knowledge.

2011-Present| BLOG&YOUTUBE Managing personal style blog (2011-2015) and YouTube channel (Present). Gets hands on experience on video editing, brand management, and creative directing. (Work&Details)

Feb 2017-May 2017| SALES & MARKETING INTERN (SAN FRANCISCO MAGAZINE) SF Magazine responsibilities include assisting both the sales and marketing department. This includes helping produce and manage social media content, event planning, marketing mock-ups, clientele outreach, and website upkeep. 

2014-2016| MICHAEL KORS & URBAN OUTFITTERS Stylist at Michael Kors (MK) (2014-2016) and a Seasonal Sales Associate at Urban Outfitters (2015). With in 3 month at MK as a Sales Assistant, Victoria was shortly promoted to Stylist. At MK she performed as top 5 in the district for sales, and was the top 3 in her store with the most clients.

2015-2016| CREATIVE DIRECTOR (FASHION NETWORK ASSOCIATION) At SFSU's fashion club Fashion Network Association (FNA), she was responsible for building and creating the brand and image of FNA through photoshoots, campaigns, the online fashion magazine, and PR management.

2015| DIRECTOR OF MODELS (SAN FRANCISCO FASHION WEEK) |  Directed and communicated with all models for  Fall/Winter San Francisco Fashion Week shows and events. Victoria was apart of the organization in model castings, designer communication, and styling with companies like Ambiance and Saks OFF Fifth.

2014-2015| MARKETING INTERN (MODSPOT APP) Working in a tech-startup environment, she was taught about brand development. Victoria helped in social media marketing, and content creation.

2011-2014| FOUNDER (ET COUTURE) At El Toro High School (ETHS) Victoria was the Founder, President, and Co-Creative Director of ETHS’s first fashion club, ET Couture (ETC). She managed around 300 talented and passionate members of ETC, where I learned the value  of networking and connections.