About
meet VICTORIA Y. L0
Victoria Lo has a passion for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. With her background working in various demographic markets, education emphasis in sustainability and digital media, and her natural love for fashion and art history, she is able to create innovative and inspiring projects designed to leave her audience captivated.
She is an individual who yearns for growth and a platform to further my development into the creative marketing industry. Lo has an allure for fashion, culinary cuisine, architectural/interior design, and art history with a powerful skill set for creative marketing, social media design and on-screen production.
She attended San Francisco State University (Class of 2018) and earned her Bachelor’s of Science in Fashion Merchandising with a minor in Marketing. Her education had a strong emphasis around sustainability, which enhanced her understanding of its importance in the apparel and advertising industry. She pursued classes, internships, and jobs in visual communications, digital media, sales marketing, and retail to advertising consumer studies. She was able to conduct research projects and have her work published on the importance of intersectionalities between cultural backgrounds and fashion identity. Her education and experiences have proven to be crucial in social media and brand marketing as knowing the consumer and their experiences influence product design. She continues to challenge and pursue her creativity and analytical mindset through freelance and consultant work on photo and film sets for art direction and wardrobe/beauty styling, and her main domain as a Senior Associate, Paid Media Strategist at Publicis Groupe.
Creativity is what stimulates her into crafting unique and innovative ideas into reality. And the ying to her yang of creativity is her love for solution finding and analytical data research/trend forecasting. With Lo’s diverse knowledge in ethnic and cultural backgrounds, sustainable practices, and consumer studies, she has rounded myself to form projects that evoke conversation.
““You never have to sacrifice integrity in your work; you just need to be more creative than the rest.” ”