About

NAME: VICTORIA YAO-HUA LO PROFILE: My name is Victoria Lo and am interested in layout design, editorial photoshoot production, and Public Relations. I have a passion for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. As I continue my growth, I aspire to work in fashion publications as a Creative Director or an Art Director.

NAME: VICTORIA YAO-HUA LO

PROFILE:

My name is Victoria Lo and am interested in layout design, editorial photoshoot production, and Public Relations. I have a passion for visually conceptualizing a brand’s image, meticulously planning a clear campaign, and bringing it to life. As I continue my growth, I aspire to work in fashion publications as a Creative Director or an Art Director.


EDUCATION:

San Francisco State University (SFSU)

Fashion Merchandising|Minor in Marketing       (2014-Present)

EXPERTISE:

  • Apparel Styling
  • Layout Design
  • Brand Advertising
  • Photoshoot Production (Editorial)

Additional SKILLS:

TECHNOLOGY

  • Adobe CC Software (InDesign, Photoshop, Premiere Pro)
  • Microsoft Office (Excel, PowerPoint, Word, etc.)
  • Google Apps|Tools (Gmail, GoogleDrive, Google Analytics, YouTube, etc.)
LANGUAGE

LANGUAGE


EXPERIENCE:

2017-PRESENT| SALES & MARKETING INTERN (SAN FRANCISCO MAGAZINE) At SF Magazine I am responsible in assisting both the sales and marketing department. This includes helping produce and manage social media content, event planning, clientele outreach, and website upkeep.

2011-2016| BLOG&YOUTUBE Managing my personal style blog (2011-2015) and YouTube channel (Present). I get hands on experience on video editing, brand management, and creative directing.

2014-2016| MICHAEL KORS & URBAN OUTFITTERS Stylist at Michael Kors (MK) (2014-2016) and a Seasonal Sales Associate at Urban Outfitters (2015). With in 3 month at MK as a Sales Assistant, I was shortly promoted to Stylist. At MK I performed as top 5 in the district for sales, and was the top 3 in my store with the most clients.

2015-2016| CREATIVE DIRECTOR (FASHION NETWORK ASSOCIATION) At SFSU's fashion club Fashion Network Association (FNA), I was responsible for building and creating the brand and image of FNA through photoshoots, campaigns, the online fashion magazine, and PR management.

2015| DIRECTOR OF MODELS (SAN FRANCISCO FASHION WEEK) |  Directed and communicated with all models for  Fall/Winter San Francisco Fashion Week shows and events. I was apart of the organization in model castings, designer communication, and styling with companies like Ambiance and Saks OFF Fifth.

2014-2015| MARKETING INTERN (MODSPOT APP) Working in a tech-startup environment, I was taught about brand development. I helped in social media marketing, and content creation.

2011-2014| FOUNDER (ET COUTURE) At El Toro High School (ETHS) I was the Founder, President, and Co-Creative Director of ETHS’s first fashion club, ET Couture (ETC). I managed around 300 talented and passionate members of ETC, where I learned the value  of networking and connections.